Tempero: User Generated Content Forums & legal implications
Dom's quite excited about the view from Wiggin's office
I’m at Wiggin LLP’s offices with my client, Tempero, for their jointly hosted ‘User Generated Content Forum’. The event discusses the legal and practical implications of allowing UGC on your web property.
Wiggin are media law experts and opening the session, then Tempero [Founder Dominic Sparkes] will take over and tell attendees how community moderation can help brands protect their image and meet their legal obligations.
Some good brand names here: M&S, Grazia, Hiscox to name a few.
First up is Wiggin [I didn't catch the name of the speaker, apologies!]
How do you manage liability?
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Behavioural Targeting
I went to yesterday’s Supplier Showcase event from e-consultancy on Behavioural Targeting.
I’ve just pulled out a few nuggets of interest to share here and downloads of their complete presentation will go up on the e-consultancy site soon.
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Who’s using social media and are you too shy to share?
When i lived in Italy I visited the Benedictine monastery in Subiaco. It’s built around a cave where St Benedict supposedly lived in solitude for three years fed by a shepherd or monk (I’ve heard both versions) who lowered a basket of food down at intervals. The cave is surprisingly peacefully and, depending on your temperament, kind of appealing.
My positive response to the environment demonstrated that people feel different degrees of being intro- or extroverted and it’s something that crops up in questions when I run social media training sessions: who are ‘these people’ ie bloggers, tweeters, social networkers et al and why do *they* feel so comfortable broadcasting their lives?
I’m not sure I know the answer. At a basic level, once you and your friends start using something like Facebook it becomes more standardised and natural, you find yourself adding more personal updates, posting photos etc.
But honestly I still feel a bit like a social media “observer” using tools like this blog and Twitter to engage with my community from professional more than personal desires. As a pretty private person being publicly online makes me feel exposed and I contemplate deleting my accounts to run away to my Benedict’s cave. (Although I wonder if after 30 mins there I’d discover a compulsion to tweet “sitting in cave waiting for @Romanus to stop by with the food basket”).
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Recruitment 2.0
Ever been out of work and had the old stat 6 of 10 jobs are not advertised quoted at you? It used to not feel true but social media is starting to show that stat in action.
Over the past few months I’ve seen:
Those are just the ones I can think of right now. Ignoring the obvious “what if they see my drunken pics on Facebook/MySpace” hype which hopefully everyone has a handle on now, I’m wondering if social media communities are going to replace the recruitment agency?
Social media just provides the tools to tap into your own or others’ networks which were harder to mass broadcast to before Web 2.0 technologies.
Working your community:
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Women and Technology: who’s leading conversations?
The Blackberry Women and Technology Awards were last night and I wondered how I totally missed this tech event. I didn’t even spot a random Tweet about it this morning.
A quick scan of the official site revealed, disappointingly, that perhaps this wasn’t the techiest event of the year. The nominees and winners hadn’t even been posted 18 hours after the event began (an age in online news terms).
This got me thinking about the benefits of this type of brand association with an event. It’s not a bad idea at all. If you caught the Saatchi & Saatchi ‘Lady Geek’ research last year you’ll have seen there’s a huge missed opportunity to market technology to women (around £600m worth).
So I did a rudimentary Trendpedia search to see who might be “owning conversations” around women and technology. First off I scanned through a quick Google search to see if there were any stand out brands in this space. There weren’t so I just used:
- Blackberry: A product like the Pearl was squarely aimed at women. I also wondered how an event like this was giving them ownership of ”women and technology” conversations
- Philips: Last year I was lucky enough to work on their Aurea campaign which, via fashion partnerships with the likes of Lanvin and media spend in Vogue, should’ve brought them into the female tech consumer conversation
- Saatchi & Saatchi: With their research I wondered if the brand had gained a presence in these types of discussions. I also thought it would provide a realistic contrast against the other two brands.
The search terms I used were [brand] AND women AND technology.
The results:
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