Grapevine Consulting


TV: market insights and industry reports from Thinkbox

Brand awareness of interactive ads

I didn’t attend the ‘New TV Insights from Thinkbox’ event the other week but they dropped me a note to point out they have a load of useful downlaodable content on their site. I’m getting particularly engrossed in their Generation Whatever section which has research and presentations on how marketers can target the “yoof” audience.

Also visit the beautifully titled ‘Nickable Charts’ section which has all the facts and figures on TV audiences you could ever wish for; your next powerpoint presentation will thank you for it.

Thinkbox resources