Grapevine Consulting


Sony BMG launches on demand music streaming with We7
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Filed under: Advertising, Music | Tags: , , , ,

We7 logoExciting developments at We7 [a ShinyRed client whose account I formerly worked on]. Today sees the new Sony BMG music streaming service going live.

While it isn’t yet ready to go head-to-head with services like Last.fm it’s positive to see a major label  take its first steps into ”free” music provision. Although it looks like the delivery, via live streaming only, shows Sony BMG is not on board with We7’s DRM position.

This is diplomatically expressed as:

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