Grapevine Consulting

I went to yesterday’s Supplier Showcase event from e-consultancy on Behavioural Targeting.

I’ve just pulled out a few nuggets of interest to share here and downloads of their complete presentation will go up on the e-consultancy site soon.

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A great initiative from Koodos.com the online fashion retailer of discounted designer goods. After recognising that a major barrier for online consumers was concern over authenticity of discount goods, the company decided to lead the way by launching Authenticity Week to educate consumers on how to spot a wrong ‘un.

With their recent survey show showing 1 in 3 Brits own a fake designer item they are probably doing many of us a favour as police start to crack down on copyright infringements on online sites like eBay and brand owners take legal action against sellers and selling-sites alike.

Nice social media element to it too with the formation of a Facebook group and video with the style gurus over at Catwalk Queen.

Watch the video after the jump:

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The Blackberry Women and Technology Awards were last night and I wondered how I totally missed this tech event. I didn’t even spot a random Tweet about it this morning.

A quick scan of the official site revealed, disappointingly, that perhaps this wasn’t the techiest event of the year. The nominees and winners hadn’t even been posted 18 hours after the event began (an age in online news terms).

This got me thinking about the benefits of this type of brand association with an event. It’s not a bad idea at all. If you caught the Saatchi & Saatchi ‘Lady Geek’ research last year you’ll have seen there’s a huge missed opportunity to market technology to women (around £600m worth).

So I did a rudimentary Trendpedia search to see who might be “owning conversations” around women and technology. First off I scanned through a quick Google search to see if there were any stand out brands in this space. There weren’t so I just used:

• Blackberry: A product like the Pearl was squarely aimed at women. I also wondered how an event like this was giving them ownership of ”women and technology” conversations
• Philips: Last year I was lucky enough to work on their Aurea campaign which, via fashion partnerships with the likes of Lanvin and media spend in Vogue, should’ve brought them into the female tech consumer conversation
• Saatchi & Saatchi: With their research I wondered if the brand had gained a presence in these types of discussions. I also thought it would provide a realistic contrast against the other two brands.

The search terms I used were [brand] AND women AND technology.

The results:

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I didn’t attend the ‘New TV Insights from Thinkbox’ event the other week but they dropped me a note to point out they have a load of useful downlaodable content on their site. I’m getting particularly engrossed in their Generation Whatever section which has research and presentations on how marketers can target the “yoof” audience.

Also visit the beautifully titled ‘Nickable Charts’ section which has all the facts and figures on TV audiences you could ever wish for; your next powerpoint presentation will thank you for it.

Thinkbox resources

Just a quick reminder that Internet World is taking place at Earls Court this week 29 Apr - 1 May.

I was probably a bit too excited when just now they sent my very first mobile ad to plug the event. It arrives as an MMS, you click play and it pops up on the screen for about 10secs or so with a bit of blurb. I guess the novelty will wear off.

I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

Ian Tait, Poke

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I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

(more…)

I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

Paul Kemp-Robertson, Contagious Magazine

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I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

Cameron Day, Iris Experiential

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I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a series of posts.

(more…)