Grapevine Consulting


Max’s travel blog, The Guardian, crisis comms?

travel

I’m a bit late to the party with this but a friend told me about “Max-gate” and The Guardian travel blog and asked me what I thought so i did some reading up.

If you missed it:

  • 19 year old writer Max (I’ll leave the surname so as not to contribute to his Google searches damage) starts a travel blog for The Guardian to share his experiences of a gap adventure
  • Comments start flying thick and fast attacking the poor lad
  • Online paranoia goes into overdrive as it’s “discovered” that Max’s dad has also written for the Guardian Travel Section
  • Further conspiracy theories question, via Max’s work on the TV show ‘Skins’ and a bad URL, whether the whole thing is a PR stunt

I think, from my tone, you get where I sit on this. Sometimes the viciousness of online allowing everyone to have their say, particularly when it’s anonymous, really annoys me; this goes double when it’s a target like this. The guy wrote *one* post and people were all over him

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