I went to yesterday’s Supplier Showcase event from e-consultancy on Behavioural Targeting.
I’ve just pulled out a few nuggets of interest to share here and downloads of their complete presentation will go up on the e-consultancy site soon.
Exciting developments at We7 [a ShinyRed client whose account I formerly worked on]. Today sees the new Sony BMG music streaming service going live.
While it isn’t yet ready to go head-to-head with services like Last.fm it’s positive to see a major label take its first steps into ”free” music provision. Although it looks like the delivery, via live streaming only, shows Sony BMG is not on board with We7’s DRM position.
This is diplomatically expressed as:
I don’t watch Grey’s Anatomy but that doesn’t mean I’ve missed all the hype around “Dr McDreamy” also known as Patrick Dempsey.
Sandrine Plasseraud spotted this great campaign advertised on Facebook. Go to the site, upload a photo of yourself and voila - it’s yourself stood next to Dempsey. As Sandrine says, it’s less fun when you select the “Share on Facebook” option and then see your mug is replaced with the official movie image again.
In the name of research I created a bit of McDarika for you
[pic is from last year's Xmas party, sporting my secret santa gift]
I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.
For my round-up of their “best bits” I’ve written a few posts on the speakers.
Ian Tait, Poke
I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.
For my round-up of their “best bits” I’ve written a few posts on the speakers.
I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.
For my round-up of their “best bits” I’ve written a few posts on the speakers.
Paul Kemp-Robertson, Contagious Magazine
I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.
For my round-up of their “best bits” I’ve written a few posts on the speakers.
Cameron Day, Iris Experiential
I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.
For my round-up of their “best bits” I’ve written a series of posts.
It’s easy to take pot-shots at media agencies but this is one of the more sensible lists on how ad agencies should be working and applies to PR too. Some of the stuff I totally agree with, output without a strategy is a biggy, but media agencies always get told they aren’t creative enough and that clients are more willing to take risks - not so in my experience.
Some brands just aren’t ready, and may not have the corporate cultural, to really do something different. This particularly applies in the social media space where not every brand is ready to engage. The most important thing is to fit the strategy to the client’s need. Each campaign should be tailored.
And my top tip for clients? Treat your agency as an extension of your team - work with them in an open, positive and constructive way and they’ll go the extra mile.
Ok, so it’s quite late in the year to be saying “check out these predictions” but I came across e-consultancy’s list of trends to watch out for this year and thought it was a great round-up of what people are saying right now.
Here’s the full list “Ten digital trends to watch out for in 2008“
And the ten are:
