Grapevine Consulting

Vodafone's Live Guy

I’ve seen two really good campaign ideas recently around Treasure Hunts.

Find Me

• What is it?  Objects were hidden round London with clues to their location on blogs. Each object contained a letter which spelled out a question. The object locations were plotted, via map markers, to create a communal artwork
• Why? To promote American photojournalist James Nachtwey’s campaign to raise awareness of extremely drug resistant TB
• Results: for a short time it felt like this was all over the web, the hunt was solved in 36 hours, loads of participants = success!

More:

• Official moblog: moblog.net/findme/
• Campaign site: XDRTB.org
• BBC article

Vodafone Live Guy

• What is it?  Work out where Live Guy will be in certain parts of the UK, find him, nab yourself a Dell notebook
• Why? This one ticks a lot of boxes – experiential brand activity, highlighting mobile broadband, mobile web AND location based services (there’s a clever marketing team out there that I want to find!)
• Results: Goes live 14th November. Watch this space but I predict a good ‘un

More:

• Partner site: Shiny Shiny
• Official info: Vodafone Live Guy
• Follow on Twitter: twitter.com/vodafoneliveguy