Grapevine Consulting

Vodafone's Live Guy

I’ve seen two really good campaign ideas recently around Treasure Hunts.

Find Me

• What is it?  Objects were hidden round London with clues to their location on blogs. Each object contained a letter which spelled out a question. The object locations were plotted, via map markers, to create a communal artwork
• Why? To promote American photojournalist James Nachtwey’s campaign to raise awareness of extremely drug resistant TB
• Results: for a short time it felt like this was all over the web, the hunt was solved in 36 hours, loads of participants = success!

More:

• Official moblog: moblog.net/findme/
• Campaign site: XDRTB.org
• BBC article

Vodafone Live Guy

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