Grapevine Consulting

Last week I attended the inaugural FRUKT Sessions. I promised to drop a few notes down so here goes.

Dan Southern: Xtreme Insight

Dan kicked off with some interesting vox pops showing that if you ask people what they get for free they can’t recall exactly. Of course we’re accessing a huge range of free services & content everyday (particularly on the internet) but this has become so normal, especially for the young folk, we’re seeing ’Generation Free’

Dominic Hodge: FRUKT

Dominic listed some of the trends which have been driving the culture of free in music:

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