Grapevine Consulting

Just seen that PC Pro has launched a blog. Good example of a “traditional” media outlet getting it right. The posts are short, to the point, and entertaining. I can’t say I’ve ever been a huge reader of the mag (I’m not really their target audience) but once I started scanning through the blog there were loads of posts which grabbed my attention.

Dennis are really pushing forward on the digital publishing side. This blog is impressive in that it’s the editorial team from the print side also doing a cracking job online, showing a good understanding of the different mediums. However, I don’t get the email magazine format of the iGizmo and Monkey offerings. When you’re used to consuming a lot of digital content they feel clunky to navigate and too much hassle for a smaller volume of content than I’d get from my RSS reader for example; the PC Pro blog was loads easier just to add to the other stuff I read online.

[During my time with ShinyRed we briefly consulted on Monkey at launch]