A great initiative from Koodos.com the online fashion retailer of discounted designer goods. After recognising that a major barrier for online consumers was concern over authenticity of discount goods, the company decided to lead the way by launching Authenticity Week to educate consumers on how to spot a wrong ‘un.
With their recent survey show showing 1 in 3 Brits own a fake designer item they are probably doing many of us a favour as police start to crack down on copyright infringements on online sites like eBay and brand owners take legal action against sellers and selling-sites alike.
Nice social media element to it too with the formation of a Facebook group and video with the style gurus over at Catwalk Queen.
Watch the video after the jump:
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