Grapevine Consulting


Bad customer service will stay online forever
April 26, 2008, 5:06 pm
Filed under: Reputation management, Social mediatools

A few weeks ago I wrote a post which picked up on Steve Rubel’s assertion that certain Web 2.0 jobs are on the decline. He’s now written a follow-up post looking at which digital jobs will be on the rise.

To prove his point on the importance of a Chief Customer Experience Officer he’s set up a google search demonstrating how customer service is paramount to managing online repuations.

For fun I typed in the universally griped about British Gas; here’s some telling results from the first page:

(more…)