Bad customer service will stay online forever
A few weeks ago I wrote a post which picked up on Steve Rubel’s assertion that certain Web 2.0 jobs are on the decline. He’s now written a follow-up post looking at which digital jobs will be on the rise.
To prove his point on the importance of a Chief Customer Experience Officer he’s set up a google search demonstrating how customer service is paramount to managing online repuations.
For fun I typed in the universally griped about British Gas; here’s some telling results from the first page:
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