Grapevine Consulting

I attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

Cameron Day, Iris Experiential

I’m just starting to learn about this experiential stuff. It was interesting to hear Cameron talk about its importance to branding and strategy but surprising to hear he thinks digital is ahead of experiential i.e. clients already “buy into” it. Not sure I buy that, but anyway, as he said there’s a trend for clients starting to ask for both of these as a dual strategy.

I was probably a bit sulky looking at all the cool campaigns experiential can deliver and, frankly, looks like a lot of fun compared with writing a press release. So, at the end I stuck up my hand and asked him if experiential was relevant for B2B (traditionally less fun for campaigns) and he assured me that it was, however he used the example of marketing credit cards which confused me a little as I would still see that as targeting consumers?

Under the Influence: Part 1, the event

Paul Kemp-Robertson, Contagious Magazine

Jack Horner & friend, FRUKT

Ian Tait, Poke