Interesting application of mobile communications.
“British parents are enlisting their mobile phones in the fight against head lice. A campaign called ‘Beat The Bugs’ is letting them sign up for text messages whenever there’s an infestation at their child’s school. They’re called ‘Outbreak Alerts’, which sounds very exciting. After a trial run in Northampton, 77% of parents said they were supportive of the idea.”
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[...] You have 1 new message: Little Jimmy has lice - Via Darika at Grapevine Consulting and Stuart at PocketPicks, this clever but yuck application of texting to alert parents to school headlice outbreaks - eww! [...]
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