Comments on: Is Ghost Blogging wrong?

By: martin

martin — Sat, 10 May 2008 20:40:32 +0000

I posted on this subject back in December… I think the issue is one pf practicality… whether ghost writers are up to the job. After all, blogging is about having a personal voice, and that’s a very difficult product for a ghost writer to deliver… not to mention the in-depth expertise required to be meaningful to regular readers. Ghosts can probably deliver decent generic copy. But that’s hardly sufficient if the blog is to do it’s job of attracting and retaining an audience. Here’s my post:

http://www.literalmayhem.com/2007/12/26/ghost-writing-ethics-20-pr-firm-caught-with-pants-down-public-outraged-politics-as-usual/

By: Blogging: Choosing what to write about « Grapevine Consulting

Blogging: Choosing what to write about « Grapevine Consulting — Sat, 26 Apr 2008 16:06:21 +0000

[...] to create content for you, he’s a blogger for hire. (I’d love to get his take on Ghost Blogging and find out how he works it) No Comments so far Leave a comment RSS feed for comments on [...]

By: darika

darika — Thu, 17 Apr 2008 11:55:36 +0000

Fascinating article James. i thought his approach was slightly confused. The way he intro’d you offered no context on bloggers who do work ethically for brands vs those that don’t.
Plus, the whole bloggers can’t remain independent like journos can thing *really* winds me up.
Scared to see I share the same opinion as Tom Coates for once - we even both used the word “pointless”.

By: Whatleydude

Whatleydude — Thu, 17 Apr 2008 06:59:17 +0000

Not a fan of it myself if I’m honest…
Spoke to the BBC about it a while ago.

I said something similar to Simon in that ‘Openness and authenticity are paramount…’

I’d recommend having a look at the if you get a chance.

Cheers!

By: Darika

Darika — Tue, 15 Apr 2008 11:00:14 +0000

Check me! How old skool am I? Thanks

By: Simon Collister

Simon Collister — Tue, 15 Apr 2008 10:11:21 +0000

The whole text is free online - go to the link I posted above

By: darika

darika — Tue, 15 Apr 2008 08:45:49 +0000

Totally agree Simon. New media is giving the traditional PR “spin doctor” role a shake-up.

Right, will locate a copy of Cluetrain and give it a go. (Another one for the list. Who has time to read anything other than RSS these days?)

By: Simon Collister

Simon Collister — Tue, 15 Apr 2008 08:03:52 +0000

It’s definitely a matter of personal perspective - but then I also strongly believe that I want to live/work/consume in a world where honesty is paramount, rather than the other way around.

Definitely read Cluetrain btw - even if it’s just the marketing chapter: http://www.cluetrain.com