Just a quick shout out for my friends at Balance as I’ve been working with them this week consulting on a mobile campaign.
Today they’ve announced Balance Live a new experiential and event agency. This adds to their stable of integrated marketing and PR divisions serving clients like Bank of Scotland, Speedo and Converse (you should see how many boxes of shoes are here).
I’ve been really impressed by them so far as social media is seeing more and more convergence between Marketing, Media and PR disciplines and I think this is the right direction for agencies to take.
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[...] just starting to learn about this experiential stuff. It was interesting to hear Cameron talk about its importance to [...]
Pingback by Under the Influence: Part 2, Iris Experiential « Grapevine Consulting @[...] Under Strict Embargo Vacancies in integrated communications and PR , Filed under: General I posted a few weeks back about Balance, an agency I work with, launching their new experiential agency Balance Live. [...]
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