Grapevine Consulting


Internet World
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Filed under: Events | Tags: ,

Just a quick reminder that Internet World is taking place at Earls Court this week 29 Apr - 1 May.

I was probably a bit too excited when just now they sent my very first mobile ad to plug the event. It arrives as an MMS, you click play and it pops up on the screen for about 10secs or so with a bit of blurb. I guess the novelty will wear off.



Sony BMG launches on demand music streaming with We7
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Filed under: Advertising, Music | Tags: , , , ,

We7 logoExciting developments at We7 [a ShinyRed client whose account I formerly worked on]. Today sees the new Sony BMG music streaming service going live.

While it isn’t yet ready to go head-to-head with services like Last.fm it’s positive to see a major label  take its first steps into ”free” music provision. Although it looks like the delivery, via live streaming only, shows Sony BMG is not on board with We7’s DRM position.

This is diplomatically expressed as:

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Interactive advertising: get hitched to Dr McDreamy

I don’t watch Grey’s Anatomy but that doesn’t mean I’ve missed all the hype around “Dr McDreamy” also known as Patrick Dempsey.

Sandrine Plasseraud spotted this great campaign advertised on Facebook. Go to the site, upload a photo of yourself and voila - it’s yourself stood next to Dempsey. As Sandrine says, it’s less fun when you select the “Share on Facebook” option and then see your mug is replaced with the official movie image again.

In the name of research I created a bit of McDarika for you

Made of Honour wallpaper

[pic is from last year's Xmas party, sporting my secret santa gift]



Bad customer service will stay online forever

A few weeks ago I wrote a post which picked up on Steve Rubel’s assertion that certain Web 2.0 jobs are on the decline. He’s now written a follow-up post looking at which digital jobs will be on the rise.

To prove his point on the importance of a Chief Customer Experience Officer he’s set up a google search demonstrating how customer service is paramount to managing online repuations.

For fun I typed in the universally griped about British Gas; here’s some telling results from the first page:

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Blogging: Choosing what to write about
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Filed under: Blogging

Choosing what to blog aboutI freely admit I am not a “blogger’s blogger”, a quick scan through this blog reveals meandering conversations, typos, and grammatical oddities which would prevent me claming to be an expert on writing blogs. 

But, I do chat to blogging newbies asking what they should write about when they start out so I wanted to direct you to Chris Garrett’s excellent post on Engaging Readers, complete with handy diagram (I love visual representations like this).

Chris is a blogger and internet marketing consultant and, if you’re a brand looking for someone to create content for you, he’s a blogger for hire. (I’d love to get his take on Ghost Blogging and find out how he works it)



Business spend on Web 2.0 set to grow
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Filed under: General

Web 2.0It’s official. A recent Forrester report shows social networking tools will become a priority spend for businesses next year. Read the full article here.

Not sure on the ‘Disneyland for web nerds’ tag attached to the conference in San Francisco this week. Getting a bit bored of web technology supposedly being the niche domain of a few tech bods when every kid under-18 (in the Western World) uses the web as part of everyday life; with many starting to do their own app development as well.

Did we ever go through a stage where telecoms entrepreneurs were called geeks? Maybe I just need to lighten up ;-)

[Thanks to stedavies for chucking this on Twitter]



Under the Influence: Part 5, POKE
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Filed under: Advertising, Events, Marketing

Under the InfluenceI attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

Ian Tait, Poke

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Under the Influence: Part 4, FRUKT
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Filed under: Advertising, Events, Marketing

Under the InfluenceI attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

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Under the Influence: Part 3, Contagious Magazine
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Filed under: Advertising, Events, Marketing

Under the InfluenceI attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

Paul Kemp-Robertson, Contagious Magazine

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Under the Influence: Part 2, Iris Experiential
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Filed under: Advertising, Events, Marketing

Under the InfluenceI attended Iris’s 2nd annual Under the Influence event last week. I spent my afternoon mainly camped out at the sessions held in  ”The Dive Inn” aka The George Inn near Borough Market listening to speakers from Iris Experiential, Contagious Magazine, Frukt and Poke.

For my round-up of their “best bits” I’ve written a few posts on the speakers.

Cameron Day, Iris Experiential

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