Grapevine Consulting

It’s easy to take pot-shots at media agencies but this is one of the more sensible lists on how ad agencies should be working and applies to PR too. Some of the stuff I totally agree with, output without a strategy is a biggy, but media agencies always get told they aren’t creative enough and that clients are more willing to take risks - not so in my experience.

Some brands just aren’t ready, and may not have the corporate cultural, to really do something different. This particularly applies in the social media space where not every brand is ready to engage. The most important thing is to fit the strategy to the client’s need. Each campaign should be tailored.

And my top tip for clients? Treat your agency as an extension of your team – work with them in an open, positive and constructive way and they’ll go the extra mile.

[Via Shiny Red]