Grapevine Consulting

On Tuesday night I attended my 2nd London Bloggers Meetup which I can’t talk about without first mentioning the event’s sponsor – Qype. Qype are currently adopting what I like to think will  be known as the  Stormhoek approach to marketing; bloggers + free booze = reviews. And why not, PRs have been expensing journalists for years. It seems to be working for them Qype is currently getting a lot of word-of-mouth buzz.

Lots of PRs are always wondering “how to meet bloggers” and this would be a good place to start. They should be rushing down their with their company credit cards to pick up the shortfall when the sponsor’s tab runs out and also looking at which clients they can get to sponsor the event.

The event was a good mix of people with a brief but interesting talk from a solicitor [I stupidly didn't note down names so hopefully Andy Bargery will fill in the details] to illuminate bloggers on some of the legal aspects of blogging. He had a really good understanding of the issues specific to the social media space. My main outtake was that the law still needs to catch up with the technology though.

All in all a good night and I have finally experienced the Coach and Horses which seems to be the meet-up venue of the moment.