Filed under: PR, Reputation management, Social mediatools | Tags: Attentio, books, Emakina, Emanuel Rosen, PR 2.0 rules, The Anatomy of Buzz
As a fan of chocolate and beer I was very happy to go over to Brussels last week to spend more time getting to know the social media monitoring company Attentio and attend the Emakina Academy workshop about Social Media Marketing - PR in the Web 2.0 era.
As one who’s often talking about these trends myself it was nice to see how someone else presents a case for PR utilisation of social media and it encapsulated very powerfully that people are having conversations around your brand right now. The content they create, whether good or bad, stays in search engines forever.
Charles Liebert David Rademaker from Emakina gave a compelling presentation setting out to update the old golden rules of PR (as summarised by Leo Burnett) and created a new set of PR 2.0 rules
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Make it relevant
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Make it participative
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Make it multichannel
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Make it creative
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Make it interactive
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Make it viral
Charles Liebert also showed some great examples of the agency’s projects which demonstrated these points and I was really impressed with how they seem to be putting their money where their mouth is - a recent award win was well deserved.
The theme which summarised the day was social media PR is not just about cultivating a brand online but also providing brand guardianship.
Has anyone read the book The Anatomy of Buzz by Emanuel Rosen? I’m thinking about checking it out, would love to hear recommendations.
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Sounds like a good workshop. I like the PR 2.0 rules. Two others came to mind that I might add… 7. make it social (i.e. human/personal versus a faceless corporation) and 8. make it transparent.
Comment by Marcel LeBrun @Hello,
Thank you for attending our Academy and publishing this positive feed-back. Juste note that the speaker of the presentation your refer to is not Charles Liebert but David Rademaker.
Olivier.
Comment by Olivier De Doncker @Marcel - thanks for your additions. I agree they are important considerations, particularly transparency. Some of us take it for granted that this is standard but you’re right some companies still aren’t ‘playing by the rules’
Olivier - thanks for the correction. I had both names written down but left of David, I’ve updated. Thanks again, I think i was in Easter Break mode
Comment by darika @Hi Darika,
Thanks for your post on Both david Rademaker and Myself Keynote.
And As Marcel Lebrun remind us in his comment, Transparency is one of the key of S.M.O. , without it, any Buzz/Viral Strategy will face a crisis who might go out of Hands.
Hope to meet you again
Comment by Charles Liebert @The nice aspect of the rules was the way in which they were presentated–I liked Emakina’s metaphors. The way Emakina described the rules (dating, judo, tango) made remembering their use simpler.
Comment by Linda @I meant to leave the last comment from my Attentio account.
Comment by Linda @Crikey - you guys are a great example of social media monitoring in practice - didn’t take you long to track this post down!
Comment by darika @