Grapevine Consulting

I’ve recently chatted to friends and family about web applications they’re trying out. It got me thinking – are web brands thinking enough about end users?

Assuming most web brands are aiming for mass consumer take-up I’m not convinced they’re ensuring the market can use, and share, their product.

The Beta process is great in that it enables valuable feedback to refine a product but I think taking it to the next stage of usability is where you create a “killer app”.

There are a host of web applications doing similar things. Becoming the market leader and achieving much desired word-of-mouth buzz is reliant on the user experience.

(more…)