Grapevine Consulting

The Blog Herald reports on Trackur a new tool to help you manage your online reputation. The atricle ponders whether the cost, at $88 p/m, is a little prohibitive but if it does what it’s meant to I don’t think that’s too much of an issue.

I checked out the demo and the first thing that struck me was that there was no way of seeing at a glance whether you or your product were being spoken about in reverential tones or if a blogger is ‘about to flush [your reputation] down the toilet’ to quote the slightly odd text on the website.

While the tool itself seems to look well put together, easy to use and good at filtering results, if you’re seriously monitoring online reputation, especially on a large scale, this ability to get a feel for the trends of online coverage is important. The demo highlights this by performing a search for Google which returns over 2000 results for one day alone. How are you supposed to cut through all the “so, I did a quick Google search” mentions and find out if any issues are building without reading all of those entries?

I know this technology is not easy to create or 100% accurate but I’ve seen this type of tone indicator in practise with Attentio’s social media monitoring tool and it’s hard to imagine not having that capability.