This post over on Attentio raises a subject close to my heart, online forums are fantastic pre-exsiting communities which are discussing and dissecting the latest products every day.
As I’ve said before blogging is not the start and finish of a good new media campaign. Forums offer some fantastic opportunities to get direct-from-consumer feedback, if you’re confident enough that a product can stand up to debate.
All forum activity needs to be carefully undertaken though and comes with a Health Warning: You can’t just parachute in to a community and start bugging them. In addition, they don’t take kindly to fake posts so be transparent!
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Definitely, that’s an interesting post from Attentio. Forums a great place to interact with consumers in a really direct way - if approached with LOTS of care, thought, relevancy and transparency!
Comment by Jaz Cummins @