This is an interesting set of figures on video viewership in the first month on YouTube from Data Mining.
In the first month on YouTube
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70% of videos get at least 20 views
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50% of videos get at least 100 views
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Fewer than 20% of videos get more than 500 views
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Fewer than 10% of videos get more than 1, 500 views
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3% of videos get more than 25, 000 views
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Around 1% of videos get more than 500, 000 views
See after the jump for how it looks in a chart but basically the average video should expect between 20 and 100 views.

For some of my thoughts on viral marketing I wrote a post here
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